What is the most important thing that you get from people who visit your site?

If you answered “make a sale”, you are incorrect.

If you answered “read an article”, you are incorrect.

What you really want is the ability to cultivate a relationship with your visitors. You can’t do unless you can establish a channel to communicate with.

Let’s say you are at the Gizator Millineum Conference and meet Jacob, who owns a video conferencing installation company. Jacob is an awesome dude and think his system can help your company, so you decide to talk more in the future. You leave the conference without his email address or phone number.

Hard to build a relationship without being able to talk with each other, isn’t it?

Ask for a phone number. Ask for an email address. Ask for a cell phone number that you can send SMSes to. Ask for a mailing address.

If you aren’t asking, you don’t have the opportunity to build. Even if you don’t plan on starting the conversation today, ask anyway. You might be glad you did when you do start.