The human mind makes a leap each time it is shown a product or service that is expensive.
It puts a high value on that object. Whomp.
Watch: when you hear about a $124 hamburger, what is your brain’s first reaction? Is it something like, “Ok, there must be something special about that cow patty.”
And there is. A market won’t allow an item to exist if it doesn’t have strong value for it’s high cost.
The upside is that this allows you to sell your stuff at a premium.
The formula works the other way, too. Slice-and-dice your prices and you could de-value what your offer.
Hi! I'm BenJamin Prater. You caught me. I'm obsessed with helping businesses give their customers an extraordinary (and authentic) experience with their website. 