Industrial Marketing
I live a mile away from a small baseball field.
I’ve never been to a game there, but I see them going on each week.
For folks that visit that field on a regular basis, I’m sure they have the process figured out. Park the car here, go to the box office, pay this much, go sit here.
I’m an outsider, though. I don’t know the system. So I feel left out. And I don’t go.
Does your business make new folks feel like outsiders? Are you sure?
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In my town, there is a Japanese restaurant that positions a guy on a major road dressed in Japanese garb waving folks in to their restaurant.
I notice this guy every time I drive by. I always try to wave back.
If every restaurant in town decided to use the same technique and the road were full of guys waving at me, I wouldn’t see any of them anymore. Brain filter, activate.
Techniques are great, but when everyone is using the same ones to get attention, you won’t get noticed.
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Hi! I'm BenJamin Prater. You caught me. I'm obsessed with helping businesses give their customers an extraordinary (and authentic) experience with their website.
The translation for you: your company whips the competition, grows like a wild vine in a Miracle-Glo factory and puts enough cash into your coffers that you can take the entire team skiing in the Alps every winter.
Anyone who says running a business wasn't the best gig in the world is just plain nuts.
This blog is all about helping you make that happen. Feel free to email me, I'd love to hear how much your customers love you.
