The iPhone AppStore is a big fat mess. On news that Apple has created a cash cow for themselves, they may want to look at funneling some of that cash at fixing the AppStore’s usability nightmare.
- The rating system is out of control. Can you review an app you haven’t used? If not, then all of the “the price is too high, so I’m not buying the app” reviews should be deleted. (Oh, and they rate the app with 1 star.) Apple, you can tell who owns an application. Use it.
- Developers are incrementally updating their software. Great, right? Except that when a developer fixes a problem, there are still a couple hundreds reviews berating the application. How do I know which review applies to which update?
- People are using the rating’s area to make comments about application problems or functionality they’d like to see added. Apple needs to add a separate comments area. Developers love this kind of feedback.
- Not all reviews are created equal. Some reviews are useless: “This app sux.” Others obviously took some effort to create. Good reviews should carry more weight in the system. How do they do that? Allow people to rate reviews too. Let the bad reviews sink.
What do you think about the current state of the AppStore?
Hi! I'm BenJamin Prater. You caught me. I'm obsessed with helping businesses give their customers an extraordinary (and authentic) experience with their website. 
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