People sit down and read a book for several hours.
Movies get about an hour and a half of your attention.
A magazine will get 45 minutes.
Sitcoms get 30 minutes.
Telemarketers might get 5 minutes.
Web pages get 90 seconds.
Email gets 10 seconds.
SMS gets 5 seconds.
IM gets 2 seconds.
Twitter will get a second of your attention.
If you shipping out fat webpages or fat email, you’ve failed to realize that people are on diets and will simply tune you out.
(I promise: those aren’t my feet. But it does make you wonder if hobbits are real!)
Hi! I'm BenJamin Prater. You caught me. I'm obsessed with helping businesses give their customers an extraordinary (and authentic) experience with their website. 
{ 4 comments… read them below or add one }
You said it, Ben.
So many people will write sales letters without headlines, or they don’t explain their product well enough and it takes longer than 10 seconds to figure out what the heck they’re selling…. bye bye…
Video longer than a couple of minutes? This isn’t a physical seminar where you have a captive audience for the next half hour… bye bye…
Good points Robert. In future posts, I’m going to focus on your first sentence: getting your point across in the blink of an eye — or you’re cooked.
Hello Ben… It is good to hear from you again… You are one of the few authentic gurus that I will bother to listen to anymore…
That is a good point, I am going to make SHORT videos, short and to the point. I have been sitting on a gold mine for years (I am “The Incredible Dirty Old Man Who Stopped Growing Older A Long Time Ago…” Do you suppose there might be a few persons in the world who are interested in what I can do for them?) but I haven’t done much mining. But I intend to start digging very soon.
So… I wish there could be a SOFTWARE that I could do for the people who are interested to learn from me, but I can’t think of anything that needs to be programmed… so I am going to try to do some Camtasia training videos, and I hope that will be the key I am looking for.
Ellis Toussier
What strikes me in Robert’s comment are the words “sales letters” and “headlines”… I can tell that he is what I refer to a direct internet marketer. Unfortunately almost everywhere I look in the Internet marketing niche I see direct marketers. Marketing isn’t only about mailing letters. So with that in mind what I’d suggest is go outside the box and think if there isn’t a way to turn the game around… make them chase you. And last but not least - as I told you already Ben - I like what you have started here with HH and hopefully it won’t become another direct marketing “information source” coz there really isn’t much left to say about it. Let’s focus on marketing in general and be creative with it.
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