In my town, there is a Japanese restaurant that positions a guy on a major road dressed in Japanese garb waving folks in to their restaurant.
I notice this guy every time I drive by. I always try to wave back.
If every restaurant in town decided to use the same technique and the road were full of guys waving at me, I wouldn’t see any of them anymore. Brain filter, activate.
Techniques are great, but when everyone is using the same ones to get attention, you won’t get noticed.
Hi! I'm BenJamin Prater. You caught me. I'm obsessed with helping businesses give their customers an extraordinary (and authentic) experience with their website.
{ 1 comment… read it below or add one }
Mmm… sushi.
Leave a Comment